Google display ad
Using Google Ads to run a Google Display ad involves several steps. Here is a step-by-step guide:
1. Set up a Google DOS account
Visit Google DOS and create an account if you don't already have one.
Add billing information and set up payment methods.
2. Create a New Campaign
Log into your Google Ads account.
Click the “+ New Campaign” button
3. Choose Campaign Goal Select the goal for your campaign, such as:
Sales
Ladies
Website Traffic
Brand awareness and recognition
Also included is "A Goal's Guide to a Campaign in Crete" for full customization
4. Select Campaign Type Choose “Display” as your campaign type.
5. Set Up Campaign Settings
Campaign Name: Choose a descriptive name for easy identification.
Location Targeting: Specify geographic locations where your ads will appear.
Language: Choose the language your audience speaks.
Budget: Set a daily or total budget for the campaign.
Bidding Strategy: Select bidding (e.g., maximize conversions, target CPA).
6. Targeting Options: Define your target audience:
Demographics: Age, gender, household income, etc.
Keywords and Topics: Select relevant keywords or topics.
Placements: Choose specific websites or apps where you want your ads displayed.
Audience Segments: Target users based on interests or behaviors.
7. Create the Ad Group
Name your ad group to organize campaigns.
Set bids for your selected audience or placements.
8. Design Your Ads:
Use the Google Ads Display Ad Builder or upload your designs.
Components include
Images: Use high-quality visuals (recommended 1200x628 pixels or other common sizes).
Headlines: A clear, engaging message (up to 30 characters).
Descriptions: Add supporting text (up to 90 characters).
CTA (Call-to-Action): Include a clear directive (e.g., "Learn More," "Buy Now").
Logo: Include your brand logo for recognition.
9. Preview and Publish
Review how your ads will appear on different devices and placements.
Double-check your targeting, budget, and bidding options.
Click “Publish” to activate the campaign.
10. Monitor and Optimize
Check campaign performance regularly under the Campaigns tab.
Adjust targeting, budget, or ad creatives based on performance metrics like clicks, impressions, and conversions.
Tips for Success:
Use responsive display ads for automated optimization.
Test multiple creatives to see which performs best.
Leverage remarketing to re-engage visitors who interacted with your site.
* Square: 250 x 250 pixels, a versatile size that fits well in many layouts and placements.
* Small square: 20 x 20 pixels, a good choice for compact spaces like sidebars or mobile feeds.
* Banner: 468 x 60 pixels, a long and narrow image works well at the top or bottom of pages.
* Leaderboard: 728 x 90 pixels, horizontal ed: that's offton scene so top of a page.
* Inline rectangle: 300 x 250 pixels, a standard Yaba banner size that's widely supported across the web
* Large Rectangle: 336 x 280 pixels, a slightly larger version of the Medium rectangle.
* Scascraper: 1 to 600 pixels, a tall and narrow edge that stands out on the side of pages.
* Wide Scascrap: 160 x 600 pixels, this version of Scascrap provides more space for content.
* Triple Widescreen: 50 x 360 pixels, go for extra wide format that's sweet for attention-grabbing placements
* Vertical Rectangle: 240 x 400 pixels, a good option for showcasing visuals and copy in a vertical orientation
1. Their Google Display Ads include:
2. Half Banner (234 x 60)
4. Mobile Banner (3x50)
5. Large Mobile Banner (3x100)
6. Portrait (300 x 1050)
7. Billboard (970 x 250)
8. Large Leatherboard (970 x 90)
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