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Facebook awareness ad
3. Choose your audience
4. Select your ad placements
5. Create your ad copy + creative
6. Launch your ad
7. Split test and optimize
8 Brilliant Facebook campaigns (& why they worked)
FAQ
How do your campaigns increase reach, brand awareness, and video views?
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How to increase reach, brand awareness and video views with your campaigns.
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Tips for increasing reach
Extending the length of a campaign or raising the frequency cap can increase the average frequency (how often people see an ad).
Major holidays or sporting events can make reaching an audience more expensive, so plan ahead or avoid them for more even pricing.
Getting to know the business's online community is a great way to understand them offline. Engage with people in the community and promote the brand's online presence by sharing fun articles or promoting events on social media to increase engagement.
Turn customers from people who occasionally shop with your business to passionate advocates by recognizing what type of shoppers they are. Businesses can use the five shopper personas to understand how they should engage with customers to grow their business.