Facebook ad objective

Class 15

Facebook ad objective

Ads account→

Adviser manager—->

Facebook Ads:

Facebook Ad terms:

1.Impression—--- a.every time watching and counting.

2. Reach—------- b. One time count per ID based.

3. Click—--------- c. one click one count

4. CPC —-------- d. Costper click

5.ROAS —-------- e.return on Ad spend

6.Budget —--------- f. Amount of expediture

7. Daily budget g,

8. Lifetime budget

9. Custom audience

10. Looklike audience.

11. A/B testing: compare of video to audio.

Auction:

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