Google performance max/New conversion action/

 

Google performance max

Google Performance Max (PMax) is a goal-based, automated ad campaign type that helps advertisers reach audiences across all Google channels, including: 1. YouTube 2. Search 3. Display Network 4. Gmail 5. Discover 6. Maps

How Performance Max Works:

1. Uses Google’s AI to optimize ad placements, bids, and creatives based on advertiser goals.
2. Leverages machine learning to maximize conversions and value.
3. Allows advertisers to provide assets (images, videos, headlines, descriptions) while Google automatically creates ads.
4. Uses audience signals (customer lists, website visitors, etc.) to improve targeting.

conversion tracking setup 

Google performance max → a/ goals→ b/ conversion → c/ Summary

New conversion action

New conversion action → 

*Website* app* phone call* Import*

Documents:

Website domain name →

• Add conversion action 

1. Create a conversion action: 

First: Create a new conversion action

1. In your Google Ads account, click the Goals icon 

2. Click the Conversions drop-down in the section menu.

3. Click Summary.

4. In the summary, click + New conversion action.

5. Select Website and click Next.

6. Enter your website domain and click Scan in order to:

Detect if your website has the Google tag (if you don’t have one on your website,

you’ll be shown the Google tag code to put on your website).
If you don’t have the Google tag yet you can set one up.
View a list of URLs that you can use to measure customer actions

• 
  

To add your own URL, click Add URL.

• Select the conversion goal that best matches the URL you'd like to track as a conversion.

• Select the option that best matches your URL (for example, www.mydomain.com/home). URL is (For example: default, exact match)...

• Enter the URL of the conversion page on your website.

• Click Add.

 

Performance max: 

Sale

On this page:

•  Create your campaign and choose a goal

• Set your bidding preferences

• Set your campaign settings

• Set up your asset

• group and assets Set your budget

• Review and publish your campaign

Documents link: https://docs.google.com/document/d/1JS-KWRUqKkMJgkCNaJjKpqfUNvuOKkG3ybNOJXTa1nY/edit?tab=t.f673ap2jahec 

FAQ

How do you track conversions?

Class video   https://fb.watch/x3KkW_1A-8/ 

Writer,
Swapan mahanayak

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